Don't Just Create Content...
Don't Just Create Content...
Hey, you’re a business owner. Not a marketing specialist… You’re not steeped in sales psychology around the clock, and you don’t spend every waking hour considering where each piece of content you put online fits into the selling process. Heck, maybe you’ve never thought of a website as more than an online brochure. So, when…Continue Reading
Stealing. Or…”borrowing,” as us “creative types” like to call it. Sure, there’s nothing wrong with it. “Swiping” is not uncommon in the copywriting world – or the overall business world at all. The biggest firms in the world do it. Draw inspiration from each other’s ad campaigns. Study each other’s web and print designs. TV commercials. Viral…Continue Reading
It’s like a slap to your face, right? You believed in them. You gave them the benefit of the doubt. In fact, they barely had to sell you because you’re a staunch supporter in their craft and know deep in your gut that tired old line of content being king really is true. Or queen,…Continue Reading
WAIT! I know what you’re thinking… Pretty pitiful state of a blog for a guy who creates “superior” content and helps people out with their marketing for a living. I’m well aware of how it looks. But hear me out. Go back and take a second, closer look at that small sampling of blog articles on…Continue Reading
“This is probably a stupid question, but…” Have you ever started an email or a forum post off in this manner? Or, even worse, have you ever allowed the fact that this phrase was on your lips keep you from finding an answer that would help grow your business – something you were ignorant about…Continue Reading
The greatest challenge a small business owner faces when maintaining a blog on their business site is not that of keeping a fresh stream of content coming. Rather, it’s the task of producing relevant articles that people actually want to read. After all, medical malpractice might be the most fascinating thing in the world to…Continue Reading
Stop for a second and imagine an ambitious fisherman in a village somewhere off the coast of a East Timor, in Southeast Asia. He’s got a sturdy, simple little boat to go out on the bay with. His net has seen its days; it’s old, ragged, and full of holes, so he doesn’t pull in…Continue Reading
Have you ever noticed how so many otherwise-serious businesses bomb their online presence? Most everyone realizes an online face is crucial these days, but too many business owners don’t seem to get what “being” online really means. And in this current economy that mistake can destroy your chance to access a very-lucrative stream of potential…Continue Reading
How do you get started?
It's simple, really.
Just fill out my simple contact form. Tell me about your business, your current goals, and any projects you currently have on the table.
I'll get right back to you, and if you like, we can get on Skype or a good ole-fashioned phone call to iron out the details.
“We got….96 applications, 20 telephone consultations, 5 new customers, $80,000 in revenue. All from just one email to our client's list.”